WHAT IS FUZE?

Fuze is Limehouse Studios' Marketing Relationship Management (MRM) software solution.

Our system enables businesses to deliver their marketing activities through a robust workflow. The software creates visibility of tasks and tracks progress from initial brief to implementation in each store.

Campaign activation becomes low touch and can drive tasks, communication and live tracking to all stakeholder groups who own or are part of campaign creation, design and artwork, manufacturing, delivery and store implementation processes.

It is a modular system which allows customers to pick and choose what modules they need to build their package.

The system will drive operational and spend efficiencies through the line and provide holistic visibility of campaign delivery from media planning down to performance of individual marketing assets.

Fuze increases return of investment on marketing initiatives for retailers, brands and other sectors.

Fuze is vendor agnostic and is proven to create process efficiencies when used between internal teams and suppliers, building on its core principle of getting it right first time.

Fuze simplifies the process of delivering all your marketing activities.

WHAT ARE THE KEY BENEFITS?

General

Overcomes the complexity of delivering goods into diverse physical environments
Eradicates heavy Excel administration for central teams – improving speed to market
Centralises the whole marketing operation to create clear and timely information to management
Robust supplier management and purchasing
Umbrella approach to store management
eco-friendly by ensuring customers print the right quantities without being wasteful
Supports remote working for staff as it is a web based system
Departments in businesses can be separated so the system only shows what is relevant
Provides a wealth of data to inform decisions that drive overall efficiencies

Strategic Marketing

Alignment of macro marketing plans to micro planning
Simple and robust features to brief downstream teams

POS Marketing Teams

Gives greater control to campaign managers
Greater visibility of briefs and key milestones
Ability to communicate once to many
Better task and activity management
Easy and accessible reporting that links to campaign KPIs
More logical approach to overs/stock
Ability to support transition of activity to one team
Stores have a one stop shop for ordering campaign material/goods, through to tracking the delivery of goods into their store

Procurement

Opportunity to tender key campaigns
Profiling of work to key suppliers
Easy and accessible reporting
Trend analysis and review of supplier performance

Retail Operations/Management

One platform to access a store specific view of POS
Better visibility of upcoming campaigns
Better reordering and tracking system
Better issue management system
Better consolidation of POS deliveries
Digital versions of POS brochures

Third Party Vendors

Robust briefs
Better visibility of total campaigns
Transparent audit trail for each campaign
Fairer and more robust RFQ process
Agency collaboration

WHO USES FUZE?

Fuze is used by a number of companies, below are some examples. Our biggest customer is the UK's largest retailer, Tesco. Click here to see their case study.